At Safely, we are on a mission to change the way the world thinks about cleaning.

We believe home care can be more than just cleaning. We believe that a clean house is the essential foundation to a calm mind. We believe a well-cleaned house is the foundation to your family’s well-being.


We believe that when it comes to cleaning, it doesn’t necessarily have to be an onerous chore… but something that you can find joy in doing well in every day. And we believe that when it comes to caring for your home, you shouldn’t have to compromise.

You deserve clean ingredients that are safe for you, your family and our planet. You deserve amazing packaging that looks good in your home. You deserve wonderful fragrances that elevate your well-being. And you deserve it all at a price point that won’t break the bank.

That’s why we created Safely. To elevate your everyday.


We're not just transforming cleaning; we're redefining it. Our sustainable cleaning solutions are a testament to our dedication to cleaner living.

We believe in full transparency when it comes to our product labels and marketing efforts. Our labels clearly outline every ingredient within each product - no exaggerations, no omissions.

By choosing plant-derived ingredients, it is our way of saying that clean living shouldn't come at the expense of Mother Earth.

Safely means never using: Parabens, Phthalates, Dyes, Bleach, Sulfates, Stabilizers, Ammonia, Animal Testing, known Endocrine Disruptors that are linked to cancers and infertility, and PFAS.

Signature Scents

Our fragrances are formulated by expert perfumers and artisans, combining carefully selected scent notes that evoke a luxurious and inviting ambiance. Our signature fragrances elevate your senses and infuse daily household cleaning with little joys – all at an accessible price point.

With Safely, cleaning becomes an act of self‑care, a way to nurture more well‑being in the world.



At Safely, we are more than just a cleaning brand – we're a movement that's shaping the future of clean living. Our commitment goes beyond spotless surfaces; it's about nurturing a healthier home, a harmonious mind, and a thriving planet.

By choosing Safely, you’re choosing to be part of a community that cares about its homes, its families, and the world at large.

Safely is Green Seal Certified, which covers performance, health, and sustainability criteria.

Safely is a proudly certified B Corporation™ (B Corp™). The certification continues our commitment to building a sustainable values‑driven company with everyday cleaning products that are safe for families and the planet. As a B Corp™, Safely is part of a global community of businesses that meets high standards of social and environmental performance, accountability, and transparency.

Safely is committed to extending its safe practices beyond ingredients and formulas, such as reducing plastic waste through its packaging materials.
Safely’s bottles are currently 30% post‑consumer recycled (PCR) material with the goal to be 100% PCR by 2025 and sourced from ocean plastics by 2030.

Our Co-Founders

Safely is brought to you by Kris Jenner and Emma Grede who are committed to creating solution‑based products.

When Kris and Emma couldn’t find a cleaning product that was gentle on hands yet effective enough to clean even the stickiest of tiny fingerprints -- well, they invented an entire category.

Safe. Effective. Affordable. Beautiful.

These mother founders are cleaning up the cleaning aisle.