On a mission to remove harsh chemical cleaning products from America’s homes

Here at Safely we believe you can get a squeaky clean without adding in all those harsh chemicals. We believe plant-powered ingredients can be efficient enough to get the job done and gentle enough to use on every surface of your home. And that, with the right fragrance notes, can make cleaning feel a little bit like a day at the spa.

We promise to keep it clean.

All Safely™  products are free of stabilizers, sulfates, parabens, phthalates, dyes, and animal byproducts. We only use the cleanest ingredients we can and harness the power of natural surfactants instead of harsh chemicals for the squeakiest clean. In fact, our products are so gentle—you can even skip the gloves while you’re cleaning.


Scented with nature–not chemicals

Our two custom scents were created by some of the best candle and perfume makers in the world (brag). So you can skip that last step of spritzing the room.

  • Rise

    Top notes of orange flower, middle notes of violet, jasmine, and geranium, and base notes of dry woods and bois de gaiac. Smells bright, lightly floral (but not powdery!), and like those overpriced candles you all love.

  • Spring

    Top notes of geranium, orris, and rose, middle notes of jasmine, violet, heliotrope, and base notes of musk, amber, sandalwood, and patchouli. Smells like you air-dried your clothes on a warm, breezy day in a field of tall wildflowers.

I wanted my home and family to be safe

  • Chrissy Teigen
  • Co-Founder

Our founders

Safely was founded by Chrissy Teigen and Kris Jenner, two friends with two (very) different attitudes towards cleaning. The one thing they could both agree on was that no cleaning brands out there had everything they wanted at an affordable price: clean, plant-powered ingredients, powerful formulas that actually worked, and cleaning products that didn’t smell like, well, CLEANING PRODUCTS. That’s why they created Safely, to bring affordable plant-powered cleaning products that smell amazing and actually work to every home in America.